Take It By The Horns

Data Driven Strategy. Impactful Media. Record of Results.

In The News

Our team has been relied on by major media outlets to provide insight and analysis by Politico, The LA Times, Mashable, Breitbart, Campaigns & Elections Magazine, Sky News London, Yahoo! News and more.

Rory McShane Interview with Associated Press

Rory McShane was recently interviewed by AP saying that Nevada has a strong populist presence and Republicans may benefit from voters who may be frustrated with Sisolak’s virus-related restrictions and a hobbled state unemployment system. Rory McShane, a Nevada-based...

Rory McShane Interview with The Duckpin

Rory McShane gave in-depth interview to The Duckpin on his career, business, and the some of the secrets behind the political industry. Profanity Warning

Donald Trump isn’t at risk of running out of campaign cash, election data shows

Trump supporter Jerry Lambert displays a dollar bill with an image of Donald Trump during a campaign event in Bensalem, Pa., Friday, Oct. 28, 2016. Matt Rourke/AP Trump’s campaign ended July with $120 million, about three times more than the roughly $39 million it...

Rory McShane Wins Rising Star Award

Today, Rory McShane was named a winner of the Rising Star award from Campaigns & Elections magazine. Rory was one of only 7 Republicans to win the award this year. Notable winners have included James Carville, John Brabender, David Axelrod, George Stephanopoulos,...

McShane LLC Wins 3 Pollie Awards From American Association Of Political Consultants

The American Association of Political Consultants announced the winners of the Pollie Awards.  The AAPC describes the Pollie Awards as "the most prized and sought-after awards in the political communications and public affairs industries." Award winners are selected...

American Association of Political Consultants Awards Rory McShane “40 Under 40” Award

The American Association of Political Consultants recognized Rory McShane last week as one of the 40 best and brightest campaign professionals under 40 years old. Only 20 Republicans and 20 Democrats in the United States were named to AAPC’s exclusive “40 Under 40”...

McShane LLC Strategist Woodrow Johnston Interview with ABC 7

McShane LLC Strategist Woodrow Johnston was interviewed by ABC 7 about Michael Bloomberg’s and Donald Trump’s Super Bowl ads. Johnston said, "It shows me the president is targeting a set of voters that previous Republicans haven't been able to target."

Las Vegas Based Firm “McShane” Recognized For Campaign Excellence; Receives Four Awards

Political strategy and media firm McShane LLC has been honored by Campaign and Elections Magazine with four Reeds Awards recognizing them in campaign excellence.   Named for Campaigns and Elections Magazine founder, Stanley Foster Reed, the Reed Awards recognize the...

Morning Consult Interviewed Rory McShane About President Trump’s Twitter Strategy

  Rory McShane was interviewed by Morning Consult about President Trump's strategy on Twitter: “The tweets may piss off the guy drinking a Starbucks, but they rile up the guy driving the Ford F-150,” McShane, a media strategiest, said. “And American politics is...

Rory McShane’s Interview with The Las Vegas Review Journal

Rory McShane started his namesake Las Vegas consultancy two years ago, after nearly a decade working on Republican campaigns as an employee of larger firms.

For years, McShane said, campaigns have fumbled by using complex messaging. He pointed to the “simple storyboard” of recent presidential elections as examples of proper messaging.

“You have a hero, you have a villain and you have a problem,” McShane said.

Christi Jacobsen

Montana Secretary of State

One of the best decisions I made was hiring the McShane team as my general consultant and media strategist. First, they helped me win my primary election defeating the establishment favorite, then they helped me win the general election, where I won with the largest margin of any Secretary of State since 1988 and the largest margin of any Montana statewide candidate in the 2020 election.

John Gillespie

Tennessee State Representitve

McShane was a crucial part of our media and voter contract strategy. They were creative, responsive, aggressive, and most importantly used data to help devise the plan. For the second election in a row, McShane helped keep Tennessee’s ‘fighting 97th’ district in Republican hands

Dr. Paul Gosar

Congressman (AZ-04)

McShane LLC are professionals who are capable of long term strategy and operations alone or short term emergency assistance to your existing team if you need more bandwidth. They helped get a great outcome for my primary.

Michael J. McDonald

Chairman, Nevada Republican Party

I work with the McShane team all the time, they’re a key part of our plan for this election — nationally and here in Nevada to turn our state red again

Jeff Hays

Chairman, Colorado Republican Party

The McShane LLC guys were great to work with! Not only did they continue to offer competitive pricing, but their execution and attention to details on text messaging was very precise. They helped allow the Colorado GOP to connect to voters in such a valuable way.

Minnesota Republican Party

MNGOP Chairwoman Jennifer Carnahan

McShane has been an incredible partner for the Republican Party of Minnesota as we work to increase our digital fundraising and engagement efforts ahead of the 2020 election. They have been instrumental in assisting our state party in list growth, grassroots support and increased fundraising across our digital platforms. We are grateful for their advice, quick actions, and expertise as we grow our digital efforts that will be a big part of our success in 2020.

Cresent Hardy

U.S. Congressman (NV-04)

During my campaign, Ed Williams (McShane LLC’s Digital Director) ran an incredible, well-targeted field program and made sure our data was solid and actionable. Hardworking and trustworthy political operatives like Ed are hard to find.

Jeff Iverson

CEO, Freedom Behavioral Health

Rory and the team at McShane LLC are fun to work with, passionate about their work and get great results. Thanks, guys!

Scott Gessler

Colorado Secretary of State

I have worked with Rory McShane and his team for more than 6 years in candidate races, ballot initiatives, and political committees. Without hesitation, I can recommend Rory McShane. He works harder than anyone I know in politics, he produces creative ideas, and most importantly his practical focus gets results. Without hesitation, I can recommend Rory McShane. He is not merely a consultant, but also a trusted friend.

Robert White

CEO & Founder, Any Length Retreat

We use Rory and his team for Facebook advertising, website launches, Google AdWords, marketing ideas, and most importantly as a sounding board for guidance in decisions we make as a company. Rory goes above and beyond with what he is asked to do and we are grateful to have him on our team.

Our Record

McShane LLC emerged from the 2018 cycle with political, corporate and non-profit clients in more than a dozen states, taking home 22 victories in November.

Subscribe To Our Newsletter

Sign-up to get the latest updates on McShane LLC.