Take It By The Horns

Rory McShane started his namesake Las Vegas consultancy two years ago, after nearly a decade working on Republican campaigns as an employee of larger firms.

For years, McShane said, campaigns have fumbled by using complex messaging. He pointed to the “simple storyboard” of recent presidential elections as examples of proper messaging.

“You have a hero, you have a villain and you have a problem,” McShane said.

Rory McShane has joined the Leadership Institute in Washington, D.C. as faculty and regularly teaches at the Campaign Management School and Future Candidate School.

Earlier, the Italian analytics firm Ghost Data has uncovered a “coordinated” social media campaign on Instagram aimed at undermining US President Donald Trump.

“You can be Elizabeth Warren and rally all the Zabar’s-eating, Starbucks-drinking, associate professors, but most of the rest of the country thinks those people are whack-a-doo,” said Rory McShane, a Las Vegas-based Republican strategist.